Mission Statement

The Mission of the Rudy Foundation

Executive Director of the Rudy Foundation/Producer
President Rudy International Motivation Speaking LTD

In addition to being the mother of Jessica and Danny Ruettiger, one of Cheryl’s biggest passions in life is helping children to become the best they can be…another strong passion is the performing arts. Bringing these forces together culminated into forming the RUDY FOUNDATION in 1997. As founder and executive director of the RUDY FOUNDATION (501c3, non profit organization), Cheryl’s mission is to make a positive impact in the lives of both children and adults by sponsoring programs in the community for education, sports, and the performing arts, providing scholarships, and recognizing them through the RUDY AWARDS Scholarship Program.

It is Cheryl’s strong love for developing children and the performing arts that led her to work with one of her mentors, HELEN JOY, on producing the annual BROADWAY VIGNETTES. This show introduces young performers to various Broadway musicals and gives them the opportunity to get involved and learn about the actual production of the show as well as performing in the show as both a soloist and as a valuable part of ensemble. The BROADWAY VIGNETTES has provided these talented youth with the opportunity to record their own CD, work in sales and marketing of that CD, raise money for their show, take headshots, write bios, and work with amazing choreographers and vocalists to bring this most special production to fruition.

bringing communities together

As producer of the short film, THIS IS MY DREAM, Cheryl is inspired to share positive messages to help others believe in themselves, build character, self-esteem, confidence, and overcome struggles on the journey to their Dreams! This is the first of several films designed to support the positive growth of youth in America and beyond. A major goal is to bring communities together through scholarship showcases and competitions where sports teams, theatre groups, and educational programs can compete to earn scholarship money for their school, team, or organization. It’s an exciting, entertaining way to raise money for various causes while building confidence and self-esteem in all the players. The players learn to work together as a team for a common cause which draws in the community to support their cause by attending the events and cheering on their favorite organization, team or school.

Cheryl teamed up with Erik Ball (Director, Producer, Teacher, Actor) to bring you an exciting production called, MASTER OF THE HOUSE – The Rudy Foundation Performing Arts Scholarship Showcase. This event showcases high school dance teams and theatre groups competing to earn scholarship funds for their performing arts program. Each performance is adjudicated by a panel of professional judges and is scored based on a performance rubric. The top three dance teams and the top three theatre groups will receive SCHOLARSHIPS from the Rudy Foundation, with the greatest honor of MASTER OF THE HOUSE going to the school from each category who earns the highest score. It’s a fast paced showcase with a competitive edge and a strong focus on the ensemble performance.

MUSICAL FUSION FUNDRAISERS (MFF), presented by the Rudy Foundation, offers several shows each year featuring various artists performing a fusion of music from different genres including Broadway show tunes, pop, rock, jazz and blues all tied together with a common theme to tell a story and raise funds for the performing arts.

Cheryl is blessed to have had the opportunity to produce events for the Rudy Foundation and to work with so many influential performing arts leaders over the years. The experience that she has acquired is a valuable part of her continued journey with talented youth and adults in America. It has greatly contributed to expanding her vision to realize her Dream of building a performing arts theater in Las Vegas to host the Master of The House Showcase, various performing arts programs and workshops and to provide these talented artists with an opportunity to live their Dreams! We set our sights on a traditional theatre where communities and families can attend affordably and experience life changing programs that will inspire and delight!

The Rudy Foundation offers companies an opportunity to join the RUDY culture and become a valuable member of TEAM 100!

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